Evelina Tapia

Heuristic Evaluations and Usability Testing are Critical to Your Business

4 minutes read

Did you know that difficult to use, ineffective, cumbersome software leads to low user adoption which accounts for about 70% of failed projects? Creating user-friendly products is crucial to user adoption and success. How can you make sure that your product is user-friendly? Heuristic evaluations and usability testing are two powerful methods that help ensure user-friendliness of a product. Every business should care about how intuitive and easy-to-use their devices or software are because ...

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3 Ways Field Service Apps Empower Your Mobile Workforce

4 minutes read

For many years, field services software and digital innovations were focused on work executed indoors, at a desk and in front of a monitor. Yet, a large percentage of the workforce that actively generates revenue for a company–operators, technicians, and inspectors –continues to rely on pen-and-paper, phones, or laptops. Mass adoption of smartphones and tablets in the public sector, as well as emerging technologies to support enterprise operations on these devices, provide numerous...

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4 Tips on Managing an Industrial Field Services Workforce

4 minutes read

Managing a workforce in the industrial field services space presents several unique challenges. These factors have an impact on more than just human resources – they affect the overall operations and success of a business. From staffing jobs with the necessary craft on short notice, to invoicing clients with accurate and timely data, to ensuring workforce retention -- the challenges involved in running a field services company require not only changes in perspective of how to run a business but...

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User Research is NOT Market Research

3 minutes read

The term “research” is not new to the business world, yet its meaning varies along a wide scale. In some companies, research is identified with genius engineers pushing technology capabilities in Research & Development departments. In other realms, interns proudly present their team leaders with research findings gathered from the numerous corners of the internet (thank you Google!).

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4 Tips for Better Data Visualization on Mobile Devices

4 minutes read

This post is part of a series on visualizing data.

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Your Business Strategy: Leave User Research to the Experts

6 minutes read

User research and user-driven data strategy are the buzzwords of market trend predictions issued by giants like Forrester Research and the Harvard Business Review. Data about users, their environment, needs, attitudes can inform business decisions and drive product strategy. But what exactly does user research entail? To many in the business realm, research is a vague concept and covers activities from searching for information online and interviewing people to administering surveys and maybe...

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Building Blocks of Good Graphs

11 minutes read

 

This post is part of a series on visualizing data.

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Visualized Data Helps Drive Decisions: A Primer on Chart Types

3 minutes read

This post is an introduction to a series on visualizing data.

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Using User Research to Get Ahead of the Competition

5 minutes read

Mobile app demand is at an all-time high in both the business-to-business (B2B) and business-to-enterprise (B2E) domains as companies strive for an advantage against their competition. While third-party mobile tools are emerging and might seem like a quick and good solution, they are not always the optimal mobile strategy. Such off-the-shelf solutions, even when industry or work-role specific, are developed for no particular combination of users and company. Sometimes such products meet...

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