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    Digital Transformation

    How to Build Stakeholder Alignment for Digital Transformation

    Written By: Chris Hampton | 10/10/22

    Possibly the most difficult aspect of digital transformation isn't the transformation itself; but achieving lasting stakeholder alignment—that is, making sure the relevant folks ...

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    How to Build Stakeholder Alignment for Digital Transformation
    The Dangers of Not Understanding Your Customer
    Customer Experience

    The Dangers of Not Understanding Your Customer

    Sou Sassi | 1/16/23 7:30 PM
    As technology and product leaders, we think we know our customers. We make sweeping assumptions about their needs and behaviors. Today we explore how those assumptions can come back to haunt you—and what to do about it.
    Smart teams track UX metrics on their KPI scorecard. Do you?
    Customer Experience

    Smart teams track UX metrics on their KPI scorecard. Do you?

    Evelina Deleanu | 1/6/23 3:50 PM
    In digital initiatives, many leaders track “lagging indicators” like user growth, user activity and NPS—without understanding the underlying contributors to those metrics. To reliably hit growth targets, leaders should also add leading indicators such as UX metrics that reflect workflow...
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