How to Build Stakeholder Alignment for Digital Transformation

As technology and product leaders, we think we know our customers. We make sweeping assumptions about their needs and behaviors. Today we explore how those assumptions can come back to haunt you—and what to do about it.

In digital initiatives, many leaders track “lagging indicators” like user growth, user activity and NPS—without understanding the underlying contributors to those metrics. To reliably hit growth targets, leaders should also add leading indicators such as UX metrics that reflect workflow...