The Dangers of Not Understanding Your Customer
As technology and product leaders, we think we know our customers. We make sweeping assumptions...
Insights
Thought leadership
Chai Insights offers expert perspectives on AI-driven innovation and digital transformation. Delve into our cutting-edge AI & tech insights, from customer experience and UX design to enterprise architecture and software development, empowering businesses to navigate the future of technology with confidence.
The Dangers of Not Understanding Your Customer
Smart teams track UX metrics on their KPI scorecard. Do you?
In digital initiatives, many leaders track “lagging indicators” like user growth, user activity and...