ChaiOne Insights: Mobile Strategy

Oil and Gas Operational Excellence Through Mobility and the Industrial Internet of Things

4 minutes read

It is no secret that low oil and gas prices are changing the ways companies operate in the oil patch. In the past, companies turned to reduction-in-force (RIF) strategies to cut operating costs to remain viable during lean market conditions. Today, more innovative and competitive companies are focusing on Operational Excellence (OE) to not only further cut operating costs, but also increase their productivity, performance and profitability. Mobile technology and the Industrial Internet of...

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Creating an Enterprise Mobile Strategy: Culture & Roadmap

5 minutes read

In an earlier post, we talked about what enterprise mobile strategies with real ROI looked like. We also gave you questions to help you figure out if an app project aligns with your overall business objectives. In addition, we touched on the subject of security and the implementation of enterprise mobile strategies. In this blog post, we will discuss the roadmap that an organization can take when starting the process of considering an enterprise wide mobile strategy.

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Mobile Marketing and Integrating CRM Systems

6 minutes read

The mobile phone has long been deemed by marketing strategists as one of the most direct and personal avenues to market a product. With smart phones and tablets making a major impact on how we gain information, think, and act, mobile marketing is THE ultimate frontier for companies to dominate and capture the attention of potential customers. With the right analysis, sales executives have been trying to break new ground in the mobile app stratosphere to establish a sound CRM system that...

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Creating an Enterprise Mobile Strategy With Real ROI

4 minutes read

Are you thinking of implementing an enterprise mobile strategy at your organization? If so, you may be wondering how to take on such a task while keeping it aligned with your overall company strategy. Depending on your organization, there are two schools of thought. Companies that are new to mobile may want to start with something simple so that they can show the benefits to stakeholders. Starting with something simple will help stakeholders understand the advantages of mobile and will make...

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Should I Create a Mobile Center of Excellence?

3 minutes read

You may have heard of the term ‘center of excellence’. What does it mean exactly? A center of excellence refers to a team or entity that provides leadership, best practices, research, and training for a particular area. These centers are present in various industries such as technology, education, and business. For example, in forensics, the Forensic Technology Center of Excellence (FTCoE) exists to test, evaluate, and provide technology transition assistance for crime labs and other agencies...

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10 Ways to Make Sticky Apps

5 minutes read

It's trendy to have an app that your organization can point towards.  "That's our app.  We're tech savvy and understand the next big thing!"  Fantastic.  But now that you have an app, why should a user keep that app on his or her device? How do you make sticky apps? At the time of this writing, I have 721 apps in my iTunes library.  Of those, I have 179 installed on my iPad, and 275 installed on my iPhone (with some overlap between the two).  Am I an extreme example of an app consumer?...

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What is A Digital Innovation Strategy?

4 minutes read

 

Need a ride home and don’t have a car? These days, you can just pull out your phone and request an Uber or Lyft to take you home. Of course, this wasn’t always the case. When Uber and other ride-sharing competitors came onto the scene, they disrupted a whole industry. They made it more convenient to find transportation home, causing many to stop using taxis. You don't have to sit on hold waiting for a taxi to pick you up and don't have to worry about digging for your credit card or cash to...

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User Research: The Key to Mobile Digital Transformation

6 minutes read

Did you know that digital transformation is occurring rapidly at a majority of public and private sector organizations?

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How to Align Your Business Innovation Strategy to Your Culture

4 minutes read

When was the last time you took a picture with an analog camera?

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