ChaiOne Insights: UX

Design Thinking for Strategic Innovation

6 minutes read

What is design thinking?

To solve a problem using design thinking is to put the customer's needs first. It sounds straightforward. However, the idea was revolutionary when it was first introduced. At the time, too many large corporations could not think creatively and create new products and services to satisfy their customer’s unmet needs.

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The Value of Industrial Design Thinking & UX

5 minutes read

Everything gets designed - clothes, chairs, cars, buildings, pens. Designers have to understand user needs in order to design something, this is a fundamental design philosophy.

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There are more than 100 ways in which you can bias users’ responses

0 minute read

 

Response bias is a general term that refers to the various conditions and factors that can influence users’ responses to surveys or interviews. The bias can be intentional or accidental and can arise from the way individual questions are phrased, the way the questionnaire as a whole is designed, and how the questionnaire is administered. Most importantly, with biased responses, the users’ feedback becomes inaccurate and misleading. This, in turn, can lead to poor design, incorrect...

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Best Practices For User Experience Design

3 minutes read

The Importance of a User Centered Design

How do you feel when you use an Apple product? Most will say that they love using their iPhone, iPad, or whatever Apple device they have. Apple products are designed to be intuitive and create great experiences. According to the iOS 7 developer library, Apple’s latest operating system embodies a design with three themes: deference, clarity, and depth. These three themes focus on the user and helps us understand and interact with content. With all its...

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Heuristic Evaluations and Usability Testing are Critical to Your Business

4 minutes read

Did you know that difficult to use, ineffective, cumbersome software leads to low user adoption which accounts for about 70% of failed projects? Creating user-friendly products is crucial to user adoption and success. How can you make sure that your product is user-friendly? Heuristic evaluations and usability testing are two powerful methods that help ensure user-friendliness of a product. Every business should care about how intuitive and easy-to-use their devices or software are because ...

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Why Your Business Needs an Anthropologist

6 minutes read

Research is important. Google knows it. Apple knows it. Microsoft and IBM know it. Facebook knows it. All of the major automotive manufacturers know it. And while most business people instinctively agree, I’ve seen research hastily struck from the budgets of many a tech/design project (Not here! We know better.)

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Why Assumptions Kill Your Product

3 minutes read

We see companies and startups spring up everyday proclaiming they have the newest and best solution for our daily needs. But do we really need it? Does this solve a pre-existing problem or create a new one?

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What Oil and Gas Has Taught Us About UX and Mobile Solutions

7 minutes read

ChaiOne has done a bunch of work in the oil and gas industry. Our efforts stretch across customer service centers in Mexico, distributions facilities along the Gulf Coast, offshore oil rigs in the Pacific Ocean, and to frozen land rigs in northern Canada. Below is a short list of considerations for those that want to make mobile technology with great user experiences for oil and gas field workers. This is split across two parts: Part 1 is about the human considerations and Part 2 is about...

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6 Tips To Build A User-Centered Design Department At Your Company

3 minutes read

UX, UI and UCD are the buzzwords in the tech industry today. ChaiOne’s success and clientele list is a testament that this mentality and type of work is now permeating into enterprise software. Many enterprise companies are creating UCD departments responsible for sprinkling “UX” into the design of internally developed software. This is great, but it comes with challenges, often in the form of other departments and groups being resistant to change that limits the effectiveness of user-centered...

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