How to Build Stakeholder Alignment for Digital Transformation

What is user-centric design thinking? Imagine trying to solve problems focusing on understanding people and their needs. That’s the basis of user-centric design thinking or UCD.

Everything gets designed - clothes, chairs, cars, buildings, pens. Designers have to understand user needs in order to design something, this is a fundamental design philosophy.

  Response bias is a general term that refers to the various conditions and factors that can influence users’ responses to surveys or interviews. The bias can be intentional or accidental and can arise from the way individual questions are phrased, the way the questionnaire as a whole is designed,...