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    Digital Transformation

    How to Build Stakeholder Alignment for Digital Transformation

    Written By: Chris Hampton | 10/10/22

    Possibly the most difficult aspect of digital transformation isn't the transformation itself; but achieving lasting stakeholder alignment—that is, making sure the relevant folks ...

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    How to Build Stakeholder Alignment for Digital Transformation
    How One Energy Company Almost Built a Mobile App Users Didn’t Need
    Mobile App Development User Research

    How One Energy Company Almost Built a Mobile App Users Didn’t Need

    Bob Nittoli | 12/14/22 3:00 PM
    A fundamental misunderstanding of user research leads organizations to build or purchase software that users don’t need—jeopardizing user adoption, user satisfaction and ROI.
    The Value of Industrial Design Thinking & UX
    user centered design Stephen Johnson UX research UX User Research Design Thinking

    The Value of Industrial Design Thinking & UX

    admin | 4/20/20 12:26 PM
    Everything gets designed - clothes, chairs, cars, buildings, pens. Designers have to understand user needs in order to design something, this is a fundamental design philosophy.
    There are more than 100 ways in which you can bias users’ responses
    user centered design UX research Silvia Convento UX User Research

    There are more than 100 ways in which you can bias users’ responses

    admin | 4/6/20 5:02 PM
      Response bias is a general term that refers to the various conditions and factors that can influence users’ responses to surveys or interviews. The bias can be intentional or accidental and can arise from the way individual questions are phrased, the way the questionnaire as a whole is designed,...
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