How to Build Stakeholder Alignment for Digital Transformation

A fundamental misunderstanding of user research leads organizations to build or purchase software that users don’t need—jeopardizing user adoption, user satisfaction and ROI.

Everything gets designed - clothes, chairs, cars, buildings, pens. Designers have to understand user needs in order to design something, this is a fundamental design philosophy.

  Response bias is a general term that refers to the various conditions and factors that can influence users’ responses to surveys or interviews. The bias can be intentional or accidental and can arise from the way individual questions are phrased, the way the questionnaire as a whole is designed,...