How to Build Stakeholder Alignment for Digital Transformation

What is user-centric design thinking? Imagine trying to solve problems focusing on understanding people and their needs. That’s the basis of user-centric design thinking or UCD.

What is design thinking? To solve a problem using design thinking is to put the customer's needs first. It sounds straightforward. However, the idea was revolutionary when it was first introduced. At the time, too many large corporations could not think creatively and create new products and...

Everything gets designed - clothes, chairs, cars, buildings, pens. Designers have to understand user needs in order to design something, this is a fundamental design philosophy.