E-COMMERCE | MANUFACTURING
Bringing the $260B Steel Industry Online
North Shore Steel is Modernizing Industrial Commerce
Working closely with North Shore Steel, we transformed the customer journey for buying steel products into a modern retail experience supported by North Shore Steel's top-notch customer service.
Our Voice of Customer research showed key customer preferences and trends which helped guide the investment in the right areas.
- Over 50% of industrial customers ready to buy online
- Sales team aligned with new customer journey
- Opportunity to attract long tail customers with the platform
North Shore Steel's customer dashboard provides an up-to-date look at customer orders, shipment status, account financials, and buying statistics.
Customers have multiple paths to quickly finding the products they wish to purchase. Through search, filters, and a personalized favorites list, North Shore Steel's SWIFT platform lives up to its name.
Cart & Checkout
New customers can buy with a credit card or choose account based billing. Existing customers continue to have the choice and flexibility to transact in their preferred way.
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