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Case Studies

We brought the $260B Steel Industry Online

Working closely with North Shore Steel, we transformed the customer journey for buying steel products into a modern retail experience supported by North Shore Steel's top-notch customer service. 


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North Shore Steel is modernizing industrial commerce

Our Voice of Customer research showed key customer preferences and trends which helped guide the investment in the right areas.

  • Over 50% of industrial customers ready to buy online
  • Sales team aligned with new customer journey
  • Opportunity to attract long tail customers with the platform

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Customer dashboard

North Shore Steel's customer dashboard provides an up-to-date look at customer orders, shipment status, account financials, and buying statistics.

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Product catalog

Customers have multiple paths to quickly finding the products they wish to purchase. Through search, filters, and a personalized favorites list, North Shore Steel's SWIFT platform lives up to its name.

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Cart & checkout

New customers can buy with a credit card or choose account based billing. Existing customers continue to have the choice and flexibility to transact in their preferred way.


Services provided:
Voice of Customer; Software Engineering

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