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One hundred million dollars worth of Hershey’s Kisses, Jolly Ranchers, Whoppers-- all packaged, prepared and waiting to ship out to grocery stores around the country for the lucrative Halloween season. The trucks were waiting for their orders, grocery chains were waiting to stock their shelves, and shareholders were counting on the profits. The only problem: the ERP system made fulfilling the Halloween orders impossible.
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This blog post is based on an interview with Fabrice Buron, the Vice President of Sales & Marketing, at ChaiOne.