APIs are the connective networks binding today's digital ecosystems. Successful companies understand the importance of API development and have harnessed it to their advantage. They know it can reduce costs, improve efficiency, and ultimately help their bottom line.
We have the experience and knowledge to help you unearth the potential API development has to offer. Together we’ll develop an API-driven strategy and launch your business forward into a future of digital success.
What is API?
Simply put, it lets apps communicate with each other. API, or Application Programming Interface, is a set of standards, instructions, or requirements enabling an app or software to use the services or features of another platform, app, or device.
An API is the foundation of all the apps handling data or communication between two products or services. It permits a platform or mobile application to share its data easily with others without involving the developers.
APIs are developer-friendly by eliminating the need to build a similar program or platform from scratch. You can use the existing one of another app or platform.
These factors combined are the reason why app developers and business leaders find API development so appealing.
Why is API development critical for businesses?
There are several key reasons why your organization should consider API development and integration.
Faster modernization: APIs are of tremendous importance in today’s market because they allow for accelerated modernization of an organization’s success.
Allow businesses to focus on core competencies: Thanks to APIs, Uber focused on their core competency—their unique and patented payment system. They relied on APIs to do the behind-the-scenes work.
Optimize time: If you've ever logged into an application or website via another account (i.e., Facebook), you know how it saves a company time from creating a system from the ground up.
Businesses depend on API: Can you imagine Uber without its connection to Google Maps or Twilio (i.e., the messaging platform)? Exactly! Businesses need API.
As users, we rely on APIs without even being conscious of whether you use an app to see the traffic conditions, flight arrival times, or the weather. All of these apps depend on APIs to access the needed data.
What are the benefits of API development?
Modern application designs such as cloud services and IoT devices depend on APIs to inspire and drive innovation. If companies decide to adhere to an API-driven strategy, they will have access to the newest technology.
With the ability to build solutions across any channel, businesses can create unbeatable digital experiences for a broad cross-section of audiences. APIs produce better and more engaging experiences for any audience, whether employees, customers, or partners. They can help with the delivery of personalization, data collection, and integration. Also, as APIs continue to grow in numbers and popularity, their capabilities will only improve and expand.
A company with efficient API development tools and strategy reduces the time to market for many products. Businesses can put applications on the market sooner since much of the functionality developers require already exists somewhere. They've learned not to waste precious time, money, and resources reinventing the wheel. Instead, they rely on cost-effective APIs they've already created or received from third-party platforms. Using what's already developed frees up their time to focus on the essential elements of their applications' unique functionality.
How to implement API development
Begin by determining which APIs your organization has used or implemented, even if you’re not currently using them. It might seem like an overly simplified step, but it’s essential for ensuring you have an accurate inventory and don’t overlook any APIs.
Next, determine which APIs you do not currently have available, but you’d like to implement. Take a thorough look at how much effort you will need to invest in implementing the new APIs. It’s crucial not to leave any APIs from the list, even if you fear they’ll be too difficult to build. Instead, develop a long-term plan to allow the implementation of all your new APIs over time. Remember, even if the journey takes time, it will yield valuable results in the long run.
Lastly, assess which API architecture you want to use for your application and what is required to access the code’s application components. Additionally, determine where the new code fits your overall API architecture and strategy. As you begin your API-driven development, continuously run software tests and ongoing monitoring to avoid any production problems. The final step in the implementation process of API-driven development is to create a feedback system. Your API developers and designers will receive information about their API to improve its overall architecture and strategy.
What does it mean to have a robust API-driven strategy?
Delivering a successful digital experience grows increasingly difficult year after year. Today, a single mobile or web transaction crosses an average of 35 different technology systems or components—compared to 22 a mere five years ago.
As businesses integrate IoT and other smart technology into their networks, their success lies in focusing on API-driven strategies—starting with extensive API development. Without a solid plan, your company won't have the glue to create new software applications, new revenue streams, streamline its market strategy, and deliver better customer experiences.
Without a healthy API development plan in place, you’ll be missing out on the benefits APIs can bring. Contact our team today to capitalize on these benefits and broaden your digital horizons.