ChaiOne Insights: strategy development

Approaching Strategic Innovation Planning for the Digital Age

4 minutes read

Consumers today aren’t as loyal to brands as they once were. Don’t believe this statement? Just ask Nokia, a company that just years earlier was dominating the mobile phone industry. It wasn’t like the company was lagging behind on technology. Rather, the company has historically spent enormous amounts of money on research and development (R&D). Unfortunately for Nokia, it was unable to “translate all that R&D spending into products that people actually wanted to buy”. The company got caught up...

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