ChaiOne Insights: sales enablement

Use Data To Bridge The Gap Between Sales and Marketing

6 minutes read

In today’s world of technology where information is available in real time, decision makers are more educated than ever. It is no longer effective to dial down the phone book for customers, or to exist without an effective website.

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Sales Content Management Done Right [Infographic]

2 minutes read

The Research team at ChaiOne interviewed a large sample size of marketing and sales teams to understand how we really distribute and manage our sales content. The research was based on responses from 100 different people all working in B2B companies with a mix of enterprise and mid-size companies. The ChaiOne research team includes several PhD researchers that work in house.

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5 Steps To Optimize Content Distribution for Sales Efficiency

3 minutes read

The launch of the iPad brought dozens of sales enablement companies to life and revitalized several others that had flatlined. The hypothesis that salespeople can sell better if they don’t have to carry briefcases and laptops and have documents available on demand was correct. iPad sales soared and leading research companies such as Gartner and Forrester showed that the #1 reason why enterprise was buying iPads was to enable the sales force.

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Digitize Your Manufacturing Content and Start Using Apps

4 minutes read

Many businesses in the manufacturing industry are still stuck using paper and outdated technology. Did you know that the average office worker in a manufacturing company goes through 10,000 sheets of paper a year? In addition, it takes an average of 18 minutes to locate a paper document. That adds up to a huge amount of wasted time and paper used. Besides that, manufacturing sales reps can lose prospects if they can’t find the right sales collateral to use. Furthermore, paper brochures and...

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Improve Sales Enablement With A Strong Content Strategy

4 minutes read

Corporate buying behavior is changing fast; it increasingly mirrors the consumer purchasing behavior where buyers extensively leverage online and digital resources to make well-informed decisions even before they engage with a salesperson.

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How Manufacturers Can Use Mobile Sales Enablement To Increase Sales

5 minutes read

As a sales leader in the manufacturing industry, you know that there is no such thing as a quick sale to a new customer. Manufacturing sales are medium to high involvement decisions for your client, often requiring multiple persons in your client’s enterprise to sign off on purchase orders that are hundreds of thousands to many millions of dollars.

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5 Mobile Sales Enablement Analytics Reports You Should Be Dreaming Up

6 minutes read

With the rise of marketing automation, marketers have become data freaks. In a few short years, marketing managers went from measuring Nielsen ratings to scouring Facebook likes. Now, they are measuring detailed conversion rates at each sales funnel stage all the way to revenue attribution.

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Don’t Blame Your Sales Team: Evaluate Your Process

5 minutes read

With poor earning reports, executives from leading software companies quickly pointed the finger of blame at their sales teams. In the past, TIBCO reported a 50-percent drop in profit and only a 5-percent increase in revenue, falling short of the $242.3 million predicted for that quarter. The software giant quickly put its sales force to the sword, stating that the decline was due to a lackluster performance from an expanding sales team.

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