ChaiOne Insights: sales collateral

5 Steps To Optimize Content Distribution for Sales Efficiency

4 minutes read

The launch of the iPad brought dozens of sales enablement companies to life and revitalized several others that had flatlined. The hypothesis that salespeople can sell better if they don’t have to carry briefcases and laptops and have documents available on demand was correct. iPad sales soared and leading research companies such as Gartner and Forrester showed that the #1 reason why enterprise was buying iPads was to enable the sales force.

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Manufacturing Content That Sells

7 minutes read

For quite a while, manufacturers have chosen to employ multiple sales channels to sell their products. This isn’t a problem within itself. However, it is commonplace for these sales reps to sell many different products for many different companies. As a result, manufacturers are actually competing for these reps to spend time selling their products. So, how do you entice them to do that?

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