ChaiOne Insights: marketing funnel

5 Steps To Optimize Content Distribution for Sales Efficiency

4 minutes read

The launch of the iPad brought dozens of sales enablement companies to life and revitalized several others that had flatlined. The hypothesis that salespeople can sell better if they don’t have to carry briefcases and laptops and have documents available on demand was correct. iPad sales soared and leading research companies such as Gartner and Forrester showed that the #1 reason why enterprise was buying iPads was to enable the sales force.

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5 Mobile Sales Enablement Analytics Reports You Should Be Dreaming Up

7 minutes read

With the rise of marketing automation, marketers have become data freaks. In a few short years, marketing managers went from measuring Nielsen ratings to scouring Facebook likes. Now, they are measuring detailed conversion rates at each sales funnel stage all the way to revenue attribution.

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