ChaiOne Insights: Madeleine Popp

Manufacturing Content That Sells

6 minutes read

For quite a while, manufacturers have chosen to employ multiple sales channels to sell their products. This isn’t a problem within itself. However, it is commonplace for these sales reps to sell many different products for many different companies. As a result, manufacturers are actually competing for these reps to spend time selling their products. So, how do you entice them to do that?

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Putting The Smart in Smart Office

3 minutes read

There are some excellent consumer IoT and mobile applications on the market right now. But, when it comes to the enterprise, we aren’t seeing as much variety in product offerings. Don’t be discouraged because we’ve found some IoT devices and mobile applications that can put some smart into your office. They solve what some might consider “simple” problems, but they have the potential to make a world of difference in how efficiently your business runs.

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Retailers: Your Customers Rely On Mobile, Yet Your Apps Suck

4 minutes read

Today’s customers are multitaskers. They may be physically present in your store, but they are also fully immersed in their mobile worlds. Mobile has become an important accessory to our purchase processes. The ability to access valuable purchase information on-the-go has made us incredibly thoughtful customers. Before even placing a foot into your store, chances are we have done some online research, read some product reviews, searched inventory and maybe even honed in on a couple items we...

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Mapping Mobility Opportunities For A Facilities Engineer

4 minutes read

Facilities engineers are the unsung heroes of the oil field. While others are out searching for the latest and greatest, they are busy taking care of the fastly fading and forgotten facilities. We wanted to know how they use technology on the job and identify opportunities for mobile. So, we interviewed a couple facilities engineers who work in the production fields of Texas.

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How To Measure Success From An Enterprise Mobile App

4 minutes read

Markets and Markets research projects that the BYOD and enterprise mobility markets will grow at 15% CAGR, reaching $181 billion by 2017. Enterprise mobility isn’t a cakewalk. It can be very difficult to implement a successful enterprise mobile app and even more difficult to measure the success. "As enterprise customers make greater investments into their mobile application platforms, companies feel growing pressure to justify the money being spent. It becomes more important, then, for both...

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Are Your Digital Plant Tools Helping Employees?

5 minutes read

The digital plant will never be successful without user research.

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