ChaiOne Insights: ethnographic research

What is A Digital Innovation Strategy?

4 minutes read

 

Need a ride home and don’t have a car? These days, you can just pull out your phone and request an Uber or Lyft to take you home. Of course, this wasn’t always the case. When Uber and other ride-sharing competitors came onto the scene, they disrupted a whole industry. They made it more convenient to find transportation home, causing many to stop using taxis. You don't have to sit on hold waiting for a taxi to pick you up and don't have to worry about digging for your credit card or cash to...

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Approaching Strategic Innovation Planning for the Digital Age

4 minutes read

Consumers today aren’t as loyal to brands as they once were. Don’t believe this statement? Just ask Nokia, a company that just years earlier was dominating the mobile phone industry. It wasn’t like the company was lagging behind on technology. Rather, the company has historically spent enormous amounts of money on research and development (R&D). Unfortunately for Nokia, it was unable to “translate all that R&D spending into products that people actually wanted to buy”. The company got caught up...

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Using Ethnographic Research in Business

5 minutes read

 

Trying to understand your customers and your business better? One tool you can use is ethnographic research, which allows an organization to learn about the user’s current experiences so that teams can figure out how to create an even better experience. Ethnography, which comes from sociology, is the process of reporting on what you’ve learned about people and cultures. It involves participant observation and intensive fieldwork. It’s important to know how users interact in a natural...

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Solving the Biggest Challenge of Enterprise IoT: UX

5 minutes read

James Bond is driving a BMW 750i, expertly maneuvering through a difficult parking garage and evading a rocket launcher, a steel wire trap and quite a few barrages of gunfire. He's doing all this from an Ericsson mobile phone track pad— from the backseat of the vehicle, often just relying on the phone's screen for a visual as gunshots fly through the windshield. Despite only receiving one warning of an obstruction, Bond is able to drive the car with a certain ease, never cursing the poor...

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