ChaiOne Insights: contextual awareness

Why Companies Should Embrace Oil and Gas Mobility

6 minutes read

While reviewing the Apple’s iPad in Business website, I noticed something strange among the 33 various business types Apple was promoting. No Oil and Gas. Five Oil and Gas companies are in the top 10 Fortune Global 500, yet none are currently highlighted by Apple. Why is this?

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Retailers: Your Customers Rely On Mobile, Yet Your Apps Suck

4 minutes read

Today’s customers are multitaskers. They may be physically present in your store, but they are also fully immersed in their mobile worlds. Mobile has become an important accessory to our purchase processes. The ability to access valuable purchase information on-the-go has made us incredibly thoughtful customers. Before even placing a foot into your store, chances are we have done some online research, read some product reviews, searched inventory and maybe even honed in on a couple items we...

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A Guide To Geofencing

4 minutes read

This blog post is based on an interview with Kevin Lee, the Manager of Engineering, at ChaiOne.

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Haptic Feedback Is Fostering Greater User Intimacy

3 minutes read

Your phone vibrates to notify you, but of what? Is it a Snapchat? An Instagram like? An e-mail? A Twitter mention? A text message? Besides phone calls and the occasional amber alert, the vibrations on our phones aren’t as unique as they could be.

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Context Aware Computing & its Growing Impact on Technology

3 minutes read

What works today is not just advertising. True, many Fortune 500 companies may be spending up to $500 million each year on advertising. Yet, the modern age demands a much more lethal tool — the use of context and that is what companies are slowly beginning to understand.

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