ChaiOne Insights: context

Haptic Feedback Is Fostering Greater User Intimacy

3 minutes read

Your phone vibrates to notify you, but of what? Is it a Snapchat? An Instagram like? An e-mail? A Twitter mention? A text message? Besides phone calls and the occasional amber alert, the vibrations on our phones aren’t as unique as they could be.

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The Benefits of Big Data and Context

4 minutes read

Data - it’s what companies are looking at more intently than ever before. The IDC recently reported that, “almost 3 zettabytes of data existed in the world in 2012, and this number will double every year through 2015.” Now that the amount of data has exploded, analyzing big data has become an integral component for businesses to stay competitive. According to McKinsey, “the increasing volume and detail of information captured by enterprises, the rise of multimedia, social media, and the...

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Changing the User Experience with iBeacons

4 minutes read

Context is a growing mobile trend, especially through the use of iBeacons. These inexpensive and low powered proximity sensors track user location to send push notifications. ABI Research predicts that in the next five years, iBeacons will become a 60 million unit market.

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Context Aware Computing & its Growing Impact on Technology

3 minutes read

What works today is not just advertising. True, many Fortune 500 companies may be spending up to $500 million each year on advertising. Yet, the modern age demands a much more lethal tool — the use of context and that is what companies are slowly beginning to understand.

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What if you added context to mobile payment apps?

4 minutes read

In today’s world, organizations are making it easier to pay for things. Last year, Twitter and American Express partnered to let you pay with a hashtag. Ten years ago, if you had told me that you could pay with a hashtag, I would have looked at you like you were crazy. This year, we’re getting closer to being able to participate in e-commerce on Twitter as the company plans to make a deal with mobile payment startup, Stripe. Besides using social media to pay, some people are using something...

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