ChaiOne Insights: beacons

Creating Smarter Apps: A New Platform for Contextual Applications

11 minutes read

Over the past four years, I have been fascinated at the speed at which the world has adopted mobile technologies. The advent of the App Store distribution model for software and media opened up new sources of revenue and dramatically accelerated what was already a fast adoption rate of smartphones. Today, estimates peg the global number of mobile users at 4.5 billion, roughly two-thirds of the world population.

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