Creativity in the Age of AI: Why Incremental Change No Longer Works

We’ve entered a business era where small steps aren’t enough. Incremental change can no longer guarantee growth, and leaders are realizing that creativity,fueled by AI, is becoming a real differentiator.

That’s the focus of Episode 1 of Prompting Potential. In this conversation, we explore how the relationship between humans and AI is shifting from one of efficiency to one of imagination, unlocking bold new ways to compete and grow.

Drawing from years of research into the intersection of technology and human behavior, our guest Abigail Posner highlights a truth many companies overlook: AI isn’t about replacing people. It’s about enhancing human potential. When paired with imagination and courage, AI can push organizations into spaces they wouldn’t reach independently.

But there’s a catch. Success with AI doesn’t come from chasing the latest tool but from asking better questions. Generative AI will only ever be as good as the human intent guiding it. Businesses that approach it with curiosity and clarity will find answers that move markets. Those who don’t risk being left behind, trapped in “innovation theater” rather than creating meaningful change.

The conversation also explores why so many organizations get AI adoption wrong. Too often, companies see AI as a shortcut to efficiency, when in reality it requires rethinking culture, values, and the role of creativity itself. Without that foundation, even the most advanced technology can fall flat.

Episode 1 is more than a conversation about tools—it’s a call to rethink what creativity looks like in the AI age. For leaders willing to embrace imagination alongside analytics, the opportunities are limitless.

Watch the Full Episode