ChaiOne Insights: user centered design (2)

Retailers: Your Customers Rely On Mobile, Yet Your Apps Suck

4 minutes read

Today’s customers are multitaskers. They may be physically present in your store, but they are also fully immersed in their mobile worlds. Mobile has become an important accessory to our purchase processes. The ability to access valuable purchase information on-the-go has made us incredibly thoughtful customers. Before even placing a foot into your store, chances are we have done some online research, read some product reviews, searched inventory and maybe even honed in on a couple items we...

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The Right Way To Deliver Enterprise Mobile Solutions

7 minutes read

The worldwide Internet of Things (IoT) market is poised for exponential growth over the next several years, according to IDC – up to 7.1 trillion in 2020. Now that most companies have crossed the bridge of mobile device management (MDM) challenges, many companies are exploring enterprise mobile solutions to optimize the workforce and transform business processes. Some corporations even have an appetite to roadmap an IoT or Digital ecosystem in order to build a more connected and smart...

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UX is not UCD

3 minutes read


Just what is user experience (UX) and user-centered design (UCD)? Often, practitioners talk about these concepts as though they are the same which is problematic. Producing content that combines UX and UCD produces an unclear picture of our industry to outsiders, which makes services harder to sell, or at least requires lots of explanation prior to the sell. This industry will benefit by having clear definitions of each of these concepts and discussing them consistently. In pursuit of...

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Contextual Inquiries: What, How, and Why

5 minutes read

Conducting a contextual inquiry (CI) is one of the most powerful steps for studying a group’s UX and applying UCD. CI’s are just what you may think - it’s inquiring into the context of users’ everyday work and lives. It’s getting research out of the lab and into the field to discover what users do and how they do it. For teams aimed at redesigning enterprise software, contextual inquiries are a highly effective way to discover how work and activities can best be supported by novel technology....

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Personas in the User-Centered Design Process

6 minutes read


If you are involved in User-Centered Design (UCD) work, you need to know about personas. Personas are a means of summarizing an audience segment targeted by a product development effort as a fictional character. For example, if a team intends to launch a product for a specific group, the first step would be studying the group in detail, and the next step would be summarizing the data about the group in the form of a persona. Doing this helps teams determine product requirements, charts...

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User-Centered Design and Agile Lifecycles Create Better Usability

9 minutes read

Surveys are an effective way to gain insight needed for designing and delivering innovative technology. Broadly, surveys can be used for two reasons: 1) as a means of measurement and 2) as a means of discovery. Surveys can be used at any point in the agile and user-centered design lifecycles. Used at the early stages of the lifecycle, they are effective for benchmarking and discovering how users think about issues pertinent to the project. Used in the middle of the lifecycle, they are great for...

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Six Best Practices For Conducting User Interviews

10 minutes read


In software development, researchers collect data about end users' needs to make sure the resulting system facilitates the work they are trying accomplish. In order to do this, they can use interviews, which is a method of collecting qualitative data that teams can use to define system requirements that will produce game-changing results. The data from the interviews is then fed into the agile and user-centered design lifecycles as an input for creating the following artifacts: personas,...

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