ChaiOne Insights: Natalie Cheng (4)

Things To Consider When Designing A Localized App

7 minutes read

Did you know that the innocent thumbs up gesture in the United States is actually interpreted in a very different way in Thailand? A local from Thailand would probably view an American that gave a thumbs up as offensive or childish. The gesture is even worse in Arabic countries.

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Six Best Practices For Conducting User Interviews

10 minutes read

 

In software development, researchers collect data about end users' needs to make sure the resulting system facilitates the work they are trying accomplish. In order to do this, they can use interviews, which is a method of collecting qualitative data that teams can use to define system requirements that will produce game-changing results. The data from the interviews is then fed into the agile and user-centered design lifecycles as an input for creating the following artifacts: personas,...

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The Advantages of Customized Sales Presentations and Mobile Apps

5 minutes read

In elementary school, teachers (at least the ones at my school) would tell all the students that each and every one of them was special. Your parents probably told you that you were special, too. However, even though they may have said that you're special, did they actually use actions to back up those words? Well, as a salesperson, are you telling your prospective clients that they are special? If so, are you actually treating them well or do you end up pitching everyone the same deck? Think...

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Integrating Context with Healthcare

4 minutes read

With health spending projected to grow at an average rate of 5.8% from 2012-2022, an increasing number of patients will need more healthcare and expect better service. With this trend, more hospitals will have to look for ways to eliminate waste and increase efficiency to reduce operating costs. The focus on healthcare is bigger than ever and there is room for disruption. Some things that are already changing up the industry include healthcare apps and wearables for fitness and healthcare...

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Key Performance Indicators for Internal Mobile Apps

4 minutes read

Apps aren’t just for games anymore. A growing number of enterprises are realizing the positive impact of implementing internal mobile applications to facilitate processes. According to Adobe, “more than two-thirds of executives report the number of end-users of their internal apps has grown over the past year; they see apps playing greater roles in facilitating sales, communication and training processes.” As the statistic implies, internal apps are becoming more important to the enterprise and...

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Potential Uses of Google Glass in the Oil & Gas Industry

4 minutes read

Wearable technology seems to be everywhere lately. According to statistics from the IHS and RockHealth.com, “the global wearables market was worth more than $2.5B in revenue in 2012 and is expected to cross $8B in 2018”. Wearables aren’t just for fitness -- the technology can be applied to a variety of industries. As the market continues to grow in value, many different types of organizations are trying to figure out where wearables can be applied to enhance the business. From hockey fans to...

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A Guide to iBeacon Hardware and Contextually Aware Platforms

5 minutes read

 

According to a report by Deloitte, 37% of U.S. consumers own a trio of tablets, smartphones, and laptops. In addition, 65% of consumers own smartphones, which is an increase of 51% from 2011-2013. It’s important to note that mobile devices allow for more personalized experiences by utilizing context while traditional computing such as desktops and laptops aren’t able to provide these unique, contextually aware experiences. As more people continue shifting towards mobile devices, context...

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How iBeacons Work Beyond Retail

5 minutes read

In an earlier blog post, I wrote about how iBeacons could be implemented in the retail industry. Even though iBeacons work well in the retail environment, the technology can be applied to other areas such as conferences, hotels, the automotive industry, and restaurants. iBeacons can even be used for logistics such as storing products in warehouses. For example, you could put iBeacons throughout your warehouse in order to monitor and track inventory. This can help you control inventory levels...

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What if you added context to mobile payment apps?

4 minutes read

In today’s world, organizations are making it easier to pay for things. Last year, Twitter and American Express partnered to let you pay with a hashtag. Ten years ago, if you had told me that you could pay with a hashtag, I would have looked at you like you were crazy. This year, we’re getting closer to being able to participate in e-commerce on Twitter as the company plans to make a deal with mobile payment startup, Stripe. Besides using social media to pay, some people are using something...

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