ChaiOne Insights: Mobile Strategy (4)

Manufacturing Content That Sells

6 minutes read

For quite a while, manufacturers have chosen to employ multiple sales channels to sell their products. This isn’t a problem within itself. However, it is commonplace for these sales reps to sell many different products for many different companies. As a result, manufacturers are actually competing for these reps to spend time selling their products. So, how do you entice them to do that?

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International E-commerce and the Leapfrog Effect

4 minutes read

Global e-commerce sales reached $1.3T back in 2014, a record high, and most of that growth had been lead by developing countries. In China, e-commerce sales grew at a rate of 35%, more than double the growth rate of US-based e-commerce. Other developing nations, such as Brazil, follow closely behind with a 22% sales growth that year.

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Why do I need user research? Answers To Internal Objections

9 minutes read

Successful products are ones that provide great user experiences (UX). Companies that focus on UX succeed and companies that don’t fail. The top 10 most successful companies in the S&P index invest heavily in engineering a successful UX, while the 10 least successful companies do not. Popular opinion is that UX is essential to success; however, when discussing with potential stakeholders all the efforts involved in creating a stellar UX, some are surprised by the amount and type of work that...

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Retailers: Your Customers Rely On Mobile, Yet Your Apps Suck

4 minutes read

Today’s customers are multitaskers. They may be physically present in your store, but they are also fully immersed in their mobile worlds. Mobile has become an important accessory to our purchase processes. The ability to access valuable purchase information on-the-go has made us incredibly thoughtful customers. Before even placing a foot into your store, chances are we have done some online research, read some product reviews, searched inventory and maybe even honed in on a couple items we...

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How To Improve Call Center KPIs with Research

4 minutes read

Efficiency and effectiveness are fundamental to designing products and applications that provide exceptional user experiences. In a design or UX context, efficiency can be described as the speed in which users can complete key tasks when interacting with a product. Intuitive navigation paradigms, tooltips, and hot keys are a few ways to increase efficiency. Effectiveness has to do with completing key tasks and achieving intended goals. The effectiveness of a product or application is affected...

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A Guide To Geofencing

4 minutes read

This blog post is based on an interview with Kevin Lee, the Manager of Engineering, at ChaiOne.

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Top 5 Reasons for a Chatbot for Your Business or Brand

5 minutes read

In his 1996 book, Dave Barry in Cyberspace, Barry says, “the internet is the most important single development in the history of human communication since the invention of call waiting.”

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Haptic Feedback Is Fostering Greater User Intimacy

3 minutes read

Your phone vibrates to notify you, but of what? Is it a Snapchat? An Instagram like? An e-mail? A Twitter mention? A text message? Besides phone calls and the occasional amber alert, the vibrations on our phones aren’t as unique as they could be.

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Quality Assurance: Start Early On Enterprise Mobile App Testing

3 minutes read

Quality assurance (QA) is an integral aspect of building a successful mobile enterprise app. QA is something that should be brought early into the project process. Here at ChaiOne, we begin our QA process at design reviews. By beginning the process early, we are able to identify possible issues that may arise further down the line such as bottlenecks. Quality assurance also plays a large role in helping to reduce the costs associated with development and maintenance. An additional benefit of QA...

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