ChaiOne, a provider of digital solutions for industrial companies, today announced the promotion of Evelina Deleanu to lead the company’s transformed Experience practice.
With 7 years of background in successfully solving user adoption problems and most recently serving as Head of User Research, Evelina’s Experience practice brings together Behavioral Science, Design, Digital Transformation Strategy, and Data Science teams. This move is a response to the ever-growing customer need to uncover the problems worth solving and to prioritize ones that are scalable across the enterprise. By tapping into the unique skill sets of PhD-level behavioral and data scientists, digital transformation strategists, and designers, the company aims to accelerate time to market with actionable insights for enterprise customers.
“Our clients challenged us to do more with the human-centered data that we were collecting, to align our recommendations with and inform their organization’s digital strategy,” said Deleanu. “Our thousands of hours of field research experience to understand processes, tool usefulness and usability challenges across the industrial enterprise has brought forward striking similarities. Leveraging human-centered design methodologies alongside machine learning, we now have an exciting opportunity to deliver these findings fast and at scale. ChaiOne is solving the right problem with the right technology at the right time, and the opportunities ahead are immense. I’m looking forward to helping the team continue the rapid growth while delivering significant value to our clients.”
Evelina holds a Ph.D. in Psychology, has worked at the Beckman Institute at the University of Illinois Urbana-Champaign, the multidisciplinary science and technology hub, published scientific articles in respected academic journals, and presented at numerous conferences. Evelina focuses on meeting business goals by providing highly usable, intuitive, and innovative technology and process solutions that deliver measurable business value.
“73% of digital transformations fail because there is only 5% adoption of the digital solutions,” said Gaurav Khandelwal, CEO of ChaiOne. “The next iteration of user experience and human-centered design has to include machine learning and strategy to deliver both adoption and results at scale. We are very excited to have Evelina leading this transformational practice.”
About ChaiOne ChaiOne is a pioneer in industrial digitalization. Reimagining plant, field, supply chain processes with design thinking led solutions that reduce cost, increase adoption, and elevate the customer experience. The complete strategy-to-solution expertise sets ChaiOne apart to help industrial customers achieve exponential outcomes across their logistics, supply chain, field, and plant operations. To learn more, please visit www.chaione.com.