Creating an Enterprise Mobile Strategy With Real ROI

Are you thinking of implementing an enterprise mobile strategy at your organization? If so, you may be wondering how to take on such a task while keeping it aligned with your overall company strategy. Depending on your organization, there are two schools of thought. Companies that are new to mobile may want to start with something simple so that they can show the benefits to stakeholders. Starting with something simple will help stakeholders understand the advantages of mobile and will make them more likely to get on board with a more extensive mobile strategy. The other school of thought believes that mobility changes how people work. For these folks, they need to look at their core businesses and see how they can be transformed. In order to see how your core business can be transformed with an enterprise mobile strategy, you must understand your users. Here at ChaiOne we send user researchers and designers out in the field and watch how people operate. A fundamental shift occurs when you see how people actually operate vs your predisposed idea of how they should do their job. You can discover process efficiencies just by watching people in the field.

Using Mobile Solutions To Transform Business Processes

Many times when we do our research, we find that a mobile solution can really transform a standard process and make it more efficient. For example, a company that uses paper based documents to give instructions and other information to their delivery drivers can transform their business process by getting rid of paper and moving to tablets. In this organization, the orders come in a batch and the drivers come in to get the documents every morning. Often, this process can run into a bottleneck when the printer runs out of ink or paper, which leads to major issues such as late deliveries and unhappy customers. If the company implemented an enterprise mobile strategy, drivers would be able to use their phones or tablets instead of waiting on the printer. If drivers have their phones or an iPad mini in their trucks, they could get valuable information such as maps, information to help them upsell, and digital signatures for deliveries. With a mobile device in this situation, you could:

  • Speed up an inefficient process

  • Keep customers happy

  • Get signatures instead of invoicing later

  • Track proof of delivery on the spot

  • Check inventory and upsell customers on the spot

  • Reduce the number of systems that someone has

Solutions like this are just scratching the surface. By allowing your information to be at your employee’s fingertips you open up a world of opportunities that you wouldn’t of had before.

How do you figure out if an app project aligns with your overall business objectives?

In order to figure out if an app project aligns with your overall business objectives, you need to ask several questions.

  1. What are your aspirations as a company?

  2. Is your company progressive?

  3. Are you beating the competition?

  4. Do you want to stay at the status quo?

  5. Does the executive(s) want to put money into this project? There is no point in meeting with a mobile solutions company to create an enterprise mobile strategy if there is no executive sponsorship.


Security is a topic of contention when brought up in the context of an enterprise mobile strategy. As an organization, you must be aware of security issues that arise with technology, but you can’t let it hinder your company’s forward momentum. A company’s IT department can stifle innovation and itself because of security issues. Some companies feel like they can lock themselves in a room and still win. However, this is not going to happen. When considering security, companies need to find a balance between what is scary versus what is reasonable. Reasonable things to be concerned with are your internal servers and the processes you have in place to prevent a security breach. You cross the line in the sand if you start worrying about every little thing in terms of security. There has to be a level of trust between you and your employees when handing out mobile technology. If you can’t trust your employees, your company will have major issues with trying to implement an enterprise mobile strategy.

An enterprise mobile strategy takes many hours of planning and needs support from executives at the top. If your mobile project isn’t backed by an executive or something like a Mobile Center of Excellence, then you will face difficult roadblocks when trying to implement your mobile project. Before starting an app project, ask yourself these questions:

  • Does my mobile project align with the overall business objectives?

  • Is my security policy overbearing?

  • Is the organization ready to implement an enterprise mobile strategy?

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