From the Pit Lane to the Enterprise: AI Lessons from McLaren F1

In Formula 1, milliseconds decide who wins and who falls behind. Every turn, every adjustment, and every decision relies on data moving faster than human reaction. Now imagine bringing that same level of urgency and precision into your business.

In Episode 3 of Prompting Potential, Cory Minton, Global CTO at Splunk (a Cisco company), joins us to explore how machine-generated data and AI agents are transforming performance,  not just on the racetrack with McLaren F1, but across industries worldwide.

Cory takes us behind the scenes of McLaren Racing, where AI helps turn live telemetry into real-time decisions. But the conversation doesn’t stop at the track. He explains how organizations can harness the same principles to:

• Move beyond waiting for dashboards.

• Unlock new value from the massive streams of machine data already being generated.

• Scale operations without losing the human spark at the core of decision-making.

The insights are both surprising and practical: why machine-generated data may be the next big unlock, how AI agents are shifting the balance between people and machines, and what leaders must do today to keep pace with this accelerating future.

This story is about amplifying what people can do when intelligence flows at the speed of competition.

Curious to see how the pit lane is rewriting the rules of enterprise AI?

→ Watch the full conversation here