Top 7 basic principles of SEO

Search Engine Optimization process has been changing with time. SEO Consultants monitor the trend of search engines and accordingly make shift in their SEO strategies.

SEO Consultants use various techniques to bring their site up on the search engines but still the ignorance of basic principles of optimization kills the search engine rankings.

It has been old saying in SEO that – “We don’t make the pigs fly.” This still plays the most important role in optimization and the subsequent business generation.

We need to have an optimized website to optimize it further. Well optimized website comes up with a better design, optimized coding, etc.

Once we have a website designed and developed well we need to make it placed properly in search engines.

Some basic but still the most important factor is to take care that we do not do any mistake in basic processes.

The challenge, though, is that the search engine industry changes more quickly than most, so something that used to be a sure-fire SEO strategy can suddenly become useless…

Deadly Ignorance #1: Improper Use Of Your “Title” Tag

Not only does your title tag tell the search engines what your webpage is about, the title also appears in the search results for your site, as well as at the top of your visitors’ browsers while they’re on your site.

So this is DEFINITELY where you should put your best keywords!

But we routinely see site owners making pretty basic errors with their title tags, costing them good rankings, and sometimes, even their credibility.

So avoid these common title tag mistakes:

a. Not including a title tag at all

If you leave your title tag blank, your visitors will see “untitled document” in the search results, and the top of the browser.

This makes you look careless and unprofessional. Besides, who searches for untitled documents? You’re squandering an opportunity for better SEO, and you’re missing out on sales!

b. Using your URL as the title

Some site owners use the URLs of individual pages as the titles.

But, while a title tag like “sallysbeautyshop/cosmetics/product123.html” does contain the business name, the product category, and the product name itself, it’s not very helpful to your rankings.

Remember, your title tags are for keywords.

c. Using a friendly greeting instead of a keyword-rich title

There’s nothing wrong with a friendly greeting… in person.

But your title tag is the wrong place to say hello to your audience. And again, who searches for welcome messages?

d. Stuffing the title tag with single words

Don’t take the shotgun approach and fill your title tag with a list of words off the top of your head in the vain hope of attracting traffic.

Instead, use one or two of your TOP keyword phrases (but keep it under 70 characters so it fits on one line).

Your title tag is easy to find and easy to change in your HTML code. On most web pages, it’s right at the top, below your “head” tag, and looks like this:

Deadly Ignorance #2: Misusing Your “Keywords” Meta Tag

Once upon a time, the search engines really cared about keyword meta tags, and would determine your site’s relevance based on the content of this tag.

Well, those days are long gone, and a keyword meta tag — even one that’s well-written and contains just a couple of your best keywords — will NOT help you get a higher ranking.

BUT… a poorly written meta tag CAN get your site penalized!

So our best advice is to use the meta keyword tag for what it was intended: to help you quickly and easily identify, in one line of HTML code, what keywords you’ve optimized that page for.

Meta tags only appear in your HTML code, not anywhere on your site. They’re usually placed very close to the top of the page, near your title tag, and look like this:

Deadly Ignorance #3: Keyword Spamming Or Stuffing

The more keywords you have on your site — and the more places you repeat them — the better your search rankings will be, right?

Wrong!!

That may be the way it worked in the “olden” days, when the web was in its infancy, but the practice helped websites get high rankings for topics they didn’t even cover.

So these days, Google’s algorithm (the formula it uses to figure out where to rank pages on the search results) is much more complex than that, thanks to years of dealing with people trying to fudge the results.

So don’t even bother with these outdated tricks…

Typing your keywords over and over again in very small font at the top and bottom of your page — blocks of tiny text either in the copy or the header tags don’t improve your relevance

Increasing your keyword density above about 10% — you end up with a page full of text that doesn’t make sense to anyone reading it

Using “invisible” keywords (white text on a white background). This one is SO frowned-upon that it can get you delisted from Google altogether!

The only foolproof strategy is still to find out what kind of quality, relevant information your customers are searching for, and then give it to them. In the long run, it’s by far the best strategy.

Deadly Ignorance #4: Using Irrelevant Keywords To Attract More Traffic

So, you found some great keywords with low competition and great traffic numbers… but not quite on target with your website?

For instance, when Sarah Palin broke big in 2008, she was one of the most searched-for terms in the country. But if you’d put an article about her on your website, it wouldn’t have increased your sales!

If people come to your page or website in search of a keyword phrase, and find that your site has nothing to do with it, they’ll just leave again…

… so all the traffic in the world won’t help you if it’s off target.

And you can even end up diluting the theme of your website and irritating people so much that they report your website as spam to the search engines. And that’s not worth any number of extra visitors!

Deadly Ignorance #5: Creating Useless Content

The Internet is swamped with low-quality articles and blog posts that are created for NO other reason than to get better rankings.

But consider this: It can take potential customers 6 – 8 visits to your website — and significant exposure to your content — before they feel comfortable enough to make a purchase from you.

If the only content you’ve posted is just a few keywords repeated without any real substance, why would anyone bother coming back to read more?

This tactic can harm your reputation and your credibility… and once those are gone, it’s almost impossible to get them back!

Deadly Ignorance #6: Using “Doorway” Pages

When was the last time Google or Yahoo purchased a product from you?

We’re guessing NEVER, right? So why would you create pages on your website that are exclusively for them? But that’s exactly what people do with “doorway” pages (pages with very little text, but very high keyword density).

For example, if your page only has four words on it, and two of them are “sailboat,” that gives the page a keyword density of 50%, which is great for search results…

… but if someone actually searches on the term “sailboat” and lands on the doorway page, there’s nothing there for them! They’ll have to click further into your site (and for each unnecessary click you ask visitors to make, you lose a large percentage of them).

Doorway pages are really frowned upon by the search engines, because they clog up the index with junk. It’s just too easy to produce thousands of these pages that have a very high keyword density, but no real purpose, other than trying to build links and direct traffic to a single site.

Before you put a doorway page up, remember to ask yourself if it’s actually providing useful information to your potential customers. If so great. If not, don’t do it!

Deadly Ignorance #7: Bait and Switch – “Magic” Pages, Redirects, and Cloaking

Search engines want to make sure that once they’ve indexed a page, the visitors they send there see the same thing they did. However, this isn’t always the case.

Some site builders build two versions of their sites. The one for the spiders is full of the kind of stuff the search engines like. The one that regular visitors see is full of the flashy, off-topic effects that look cool, but it isn’t the relevant, content-rich site it’s advertised as.

This is a strategy that will end up hurting your business!

Your customers end up at a website that may not contain the keywords they were searching for, and instead, get to one with animation and all the bells and whistles that may not be important to them.

More importantly, the search engines feel ripped off, too.

When customers start pointing this kind of fraud out to them, the search engines are pretty good at delisting the offending sites. Is a few weeks of increased traffic really worth the risk of getting booted off Google for good?!

Finally, don’t use spammy redirects on your site. These redirects send visitors from a page they think they’re going to (one that’s been optimized for the search engines), to another one altogether.

This deceptive method has been overused, and the search engines no longer fall for it. It can get your site penalized or delisted.

When you can save your site from being hampered or being lost, So why take a chance?

Always be careful in choosing a SEO Consultant, make sure you get ongoing advice from an SEO expert who can tell you which strategies are working right now…

… as well as show you the strategies that you should AVOID.