Top 3 Things Brands Get From Social Media

So, there are some brands who still just don’t get it. Whether it’s a decision or accident, not getting it can cost brands money, attention, and talent that they just can’t afford. As a sordid way of reaching out to these ‘lost souls,’ we wanted to do a quick synopsis of 3 things that brands get out being present and accounted for in social media.

1. Feedback While some marketing executives are dreading the thought of hearing from customers, others see it as an opportunity to get ahead of competitors and really please future evangelists. Think about it. Who actually buys something with the intent of hating it? Are you coming up with “no one” like we did? Thought so. It’s important that you listen to the people who support you, whether it’s good or bad criticism. Chances are it might save your company…and your job.
2. Community Yes, yes, it’s an overrated, overused term. However, if you think about the benefits of community, you can see why this benefit is one that no brand should live without. Imagine you’re considering launching, or building, a new product, and you want to get a feel for its necessity in the market place. Rather than pay an arm-and-a-leg for a focus group, research marketing firm, and so forth, you can just pose the question to your community who more than likely buy your products faithfully. They will let you know whether it’s worth the risk or not. Also, aside from that, let’s face it. We’re all human. At times, we have days that are not so good as others. You never know how good you have it until your community reminds you why you’re special and why you make their day. Nothing like that warm, gushy stuff to keep you motivated!
3. Protection It’s weird, I know. Many brands think that by not participating in social media, they are protecting themselves. We think the contrary. By participating in social media and building relationships with customers, partners, vendors, and fans, these people help solidify your brand and your reputation. If there’s ever a rainy day or crisis, it’s this community that comes to your aid and protection. Domino’s and Amazon could have leveraged this through their recent PR blunders. However, they had no community built and trying to do so in the middle of controversy doesn’t bode very well.