Social Media: All Inclusive Not Exclusive

As we’ve been helping clients and observing others using social media to help reach out/communicate to/interact with customers, we have noticed some divergence that tends to happen between the overall marketing strategy (both on- and offline) and the social marketing aspect. To help bridge the gap, we prepared a list of things to consider with your strategy:

1. Incorporate Social Media activity on your website
With the ability to imbed a Facebook fan page, twitter feed, blog posts, Slideshare presentations, and so on, you can begin to introduce your web visitors to your social media presence.

2. Email Campaigns are Still Effective
Share your social media updates, stories, and posts within your email campaign to help improve the click reports, as well as the amount of interesting content in the blast.

3. Email Signatures
If your company has an email signature, encourage employees to add links to the various feeds and communities you’re active in. It costs you nothing.

4. Business Cards
Include a short link to your Twitter feed or blog URL on your business card. People who you may quickly meet or run into at an event may find value in what you’re saying and may contact you for a business opportunity. Yes, it happens.

5. Social Media Releases
By having a social media release (whether in addition to or instead of a traditional press release), you can consolidate a lot of your social media activity in one central area for readers to connect to, as well as tie it back to your traditional interactive media. We recommend PitchEngine for this, but some news wires are beginning to add this as a service.