Search Engine Optimization (Part 3 – 5 essential elements of an Ecommerce Website)
17 Aug 2009This is part three of the series: 5 essential elements that form the backbone of your ecommerce website. You can check out part two here.
Essential Element 3: Search Engine Optimization:
| If you still haven’t started SEO on your website yet, then now will be the right time to start doing it- before you are completely invisible from the online market. A typical SEO process has four steps: 1. Competitor research 2. Keywords research 3. Technical SEO- inserting appropriate meta-tags, figuring out a better link flow etc. 4. Social SEO- adding more dynamic content to your website through a blog, improving page rank via link building etc. Although not a gamble, ideal SEO is still very hard to achieve; it requires experience, social and technical knowledge. There are 6 most important points to remember when you go SEO shopping: |
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2. Genuine, original, thoughtful and engaging content is mandatory (even if it’s just product descriptions).
3. SEO is not about increasing traffic on your website, but, about improving sales. If 6 months of SEO has not given you increased sales, then- traffic or no traffic- it’s not working.
4. Don’t think that you can build your website first and start SEO later. SEO can help you make important decisions about navigation flow, content, product placement, website design etc. in the beginning, saving you time, money and efforts.
5. Tracking analytic reports is the most important task in determining the success of SEO. They are the only non technical way of understanding whether your SEO is working or not.
6. Not every website needs a blog. Be absolutely convinced that you need or can maintain a blog; because, if not done properly or regularly blogs can become bothersome and money leaks.
Hope these 6 points steer your search for an SEO expert in the right direction.
