Master card’s priceless picks app: Needs a bit more maturity

In: Top iPhone Apps

11 Oct 2009

Correct me if I am wrong: Master Card’s priceless picks app is supposed to inform me about all those deals that deal maniacs like me would cherish. I like the concept, just that I think it could have been less hazy than that.

Let’s start with the praise: The app has a great introductory short, perky video (gets your spirits up); it has great colors and good presentation with a Google Maps background (the designer is definitely creative); the deals are shown on a 3D platform and allows you to search between:
a. Priceless
b. Dining
c. Shopping
d. Entertainment
e. Other

So far so good.

But then that’s where it started disappointing us: there is no search bar to type in the item you might be looking for. There were quite a few businesses that popped up around my neighborhood but majority of them did not have any “Offer details”.
The text included was pure disclaimers. The app allows you to add your own business in their database. I tried submitting a business to see how it works but was disappointed to see that the only fields I was allowed to enter was Title (14 characters) and description (25 characters) along with an address. I am not sure if a consumer can be well informed of the offer details with that short a text block.

Over all, we give 8 for graphics, 5 for functionality and 3 for real use. A very creative idea, drowned in incorrect fledgling planning; a few more updates to its functionality and the next thing you know, you might be actually using this app.

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