iPhone app for event marketing agency

Picture marketing rents out FotoZap as a tool for event marketing companies that engages attendees of an event to interact with the online brand environment. Traditionally, event-marketing agencies have on-ground teams that wear branded apparel of clients and increase mind-share by connecting with the audience of an event via group pictures, t-shirt give-away, product samplers, etc.

Before: One of the members of the event marketing team would take photos with the audience at an event or a retail environment. After taking the picture, the event manager scans an access code card that automatically gets linked to the picture taken. Audiences whose pictures have been taken, receive the branded access card containing the private photo code and a web address of a photo retrieval site. People can then log on from their home or office computer and go to the photo retrieval website, where they enter their unique photo access code. Participants can then either choose to share their photo experience with friends and family or order prints of those pictures.

After: With the advent of the iPhone and its 3.0 resolution camera one can do this entirely without renting a camera. All that event marketing companies have to do is make an iPhone app for themselves that can take pictures, scan access cards to link them to the taken pictures and then store the pictures on the company’s server. People will then be able to download those pictures or order prints from the event marketing companies. This way, the event managers won’t have to rent a special camera specifically for this task and won’t have to go anywhere outside their companies resources to organize the events and promotions.