What is the Hottest Feature for Facebook Fan Pages?

So, we handle Facebook fan pages for a few of our clients, and the one thing that we notice is that Facebook is, by and large, very disconnected from the client’s website. Management and content sharing takes a little more time and elbow grease to really get good results and activity happening on the page.

However, Facebook just implemented a new feature. You can embed a Facebook fan page on your own website! We’ve done it on our sidebar (look over to your right . You can also see another example with the Interactive Strategies conference here: http://www.is-conference.com/networking.html.

This feature allows you to bring some of the activity on Facebook to your website and vice versa. Site visitors can fan your page from your website rather than doing an unlikely self-led search in Facebook to find you. And visitors can see the community that’s been built around your brand. Social media no longer has to be its own silo, separated from your other online operations.

Now that your Facebook community is portable, it’s only a matter of time before you can get the iPhone from any carrier! (Or maybe that’s just wishful thinking!)