Archive for the ‘Social Media’ Category
Off the Beaten Path: 3 Tools to Tango With
In: Social Media
28 Sep 2009When it comes to social marketing, there are the basic 4 sites that everyone flocks to: Facebook, Twitter, MySpace, and YouTube. Those communities are effective and proven. No argument there. And for the most part, they do make sense for brands to be there, as that’s where most of the activity happens on the social [...]
“Hello, hello. Is this thing on?” – Initial Reactions with Social Media
In: Social Media
24 Sep 2009So, when businesses and brands, especially small or local businesses, first get started in social media, they come with visions and dreams of grandeur. “Everyone’s gonna fan me and follow me,” they (you) say. “I’ll be like Dell and Southwest Airlines,” is another thing they (you) say. Before you get defensive, this misconception is totally [...]
Social Media: All Inclusive Not Exclusive
In: Social Media
23 Sep 2009As we’ve been helping clients and observing others using social media to help reach out/communicate to/interact with customers, we have noticed some divergence that tends to happen between the overall marketing strategy (both on- and offline) and the social marketing aspect. To help bridge the gap, we prepared a list of things to consider with [...]
Top 3 Things Brands Get From Social Media
In: Social Media
5 Aug 2009So, there are some brands who still just don’t get it. Whether it’s a decision or accident, not getting it can cost brands money, attention, and talent that they just can’t afford. As a sordid way of reaching out to these ‘lost souls,’ we wanted to do a quick synopsis of 3 things that brands [...]
What is the Hottest Feature for Facebook Fan Pages?
In: Social Media
31 Jul 2009So, we handle Facebook fan pages for a few of our clients, and the one thing that we notice is that Facebook is, by and large, very disconnected from the client’s website. Management and content sharing takes a little more time and elbow grease to really get good results and activity happening on the page.
However, [...]
Social Media: Not About Tools (Gasp!)
In: Social Media
30 Jul 2009With all the buzz and rage about social media, most people limit it to Twittering, bloggins, and Facebook fan pages. While these tools are certainly important and worthwhile for organizations and brands to use, they in no way define social media.
The essence of social media is about relationships. Granted, these relationships are had and maintained [...]
The Fate of Fans: Starting a Community on Facebook
In: Social Media
17 Jul 2009When many people hear Facebook, they immediately think social networking and maybe youth-oriented technology. However, Facebook can be one of the best, cheapest, and easiest ways a business or organization can start and manage a community of interested fans. Rather than get into the mechanics of how to use a Facebook fan page, it’s important [...]
Top enterprise social networking apps
2 Jun 2009We know that Facebook has revolutionized the way most people spend their time at work, by not working. We also know that while the phenomenon of spending a ton of time interacting with old friends and college buddies gives managers a headache, it also makes them wonder if they could increase collaboration within the company.
As [...]