Archive for September, 2009

Off the Beaten Path: 3 Tools to Tango With

In: Social Media

28 Sep 2009

When it comes to social marketing, there are the basic 4 sites that everyone flocks to: Facebook, Twitter, MySpace, and YouTube. Those communities are effective and proven. No argument there. And for the most part, they do make sense for brands to be there, as that’s where most of the activity happens on the social [...]

“Hello, hello. Is this thing on?” – Initial Reactions with Social Media

In: Social Media

24 Sep 2009

So, when businesses and brands, especially small or local businesses, first get started in social media, they come with visions and dreams of grandeur. “Everyone’s gonna fan me and follow me,” they (you) say. “I’ll be like Dell and Southwest Airlines,” is another thing they (you) say. Before you get defensive, this misconception is totally [...]

Social Media: All Inclusive Not Exclusive

In: Social Media

23 Sep 2009

As we’ve been helping clients and observing others using social media to help reach out/communicate to/interact with customers, we have noticed some divergence that tends to happen between the overall marketing strategy (both on- and offline) and the social marketing aspect. To help bridge the gap, we prepared a list of things to consider with [...]

iPhone app for commercial investment brokers (CIB)

In: Top iPhone Apps

21 Sep 2009

Philosophers say that thoughts provoke thoughts. That is why, we at ChaiONE, keep posting these ideas and thoughts about new iPhone applications. What we are trying to do here is explore an existing business model and formulate strategies on how the iPhone technology can help enhance the process flow and customer engagement.
Let’s take the example [...]

iPhone application for Chamber Master

In: Top iPhone Apps

17 Sep 2009

ChamberMaster- Software to empower your Chamber of Commerce

At ChaiONE we not only review existing iPhone apps but also try to brainstorm on how different industries or companies can benefit from this amazing technology. We have already talked about how Starbucks, grocery stores, surveying companies could use an iPhone app. This time we decided to pick [...]

iPhone OS technology layers

In: Top iPhone Apps| Uncategorized

15 Sep 2009

Almost all of the software technology today is based on modularization (which means dividing a long process into smaller parts, each representing an aspect of that process.) the reason why modularization is so popular with technology is because of many factors:
1. Each module can be tested separately and thus it becomes easier to catch errors.
2. If there [...]

Review of WordPress iPhone app

In: Top iPhone Apps

14 Sep 2009

I was so excited when they told me that WordPress now has an app for its bloggers. Finally, all that loyalty to WordPress paid off- now I could blog right from my iPhone! I downloaded the app- it’s simple and has the same interface as the web version. Good thing is that as soon as [...]

iPhone app for event marketing agency

In: Top iPhone Apps

8 Sep 2009

Picture marketing rents out FotoZap as a tool for event marketing companies that engages attendees of an event to interact with the online brand environment. Traditionally, event-marketing agencies have on-ground teams that wear branded apparel of clients and increase mind-share by connecting with the audience of an event via group pictures, t-shirt give-away, product samplers, [...]

iPhone application for Specs – Personal bartender

In: Top iPhone Apps

4 Sep 2009

Specs Wine, spirit and finer foods iPhone app

1/8 parts gin, 1/8 part white soda, 1/8 vodka, some iced tea and 1/8 part reef and you can create a smooth evening cocktail for a calm Sunday night hangout. When it comes to throwing parties we’d all like to be excellent but hosting a great party also [...]

Development process of an iPhone Application at ChaiONE

In: Top iPhone Apps

2 Sep 2009

What is the development process of an iPhone application?

A lot of our customers are curious about how the development process of an iPhone application takes place. Here’s a quick look at the process:
1. Begin with Basics
The starting point for any new project is first figuring out the customer requirements, goals and functionality that they want. Where [...]