Archive for August, 2009

1. Kraft- iFood assistant

2. Nationwide insurance app

3. ESNP scorecenter

4. iStanford

5. MedScape- WebMD

Indeed they are celebrating their brand- their name, their success, their eccentricities that have made them distinguishable; and, every iPhone user is invited to this fabulous celebration. In a way they are extending their ascendancy by asserting their classic identity in the hearts of their fans; brand position is a recent feat in the field [...]

First of all, the app loads really slowly.

Second of all, this app is a perfect example of the fact that a great idea does not ensure a good app.
This is what the app supposed to do: find the closest cheapest gas station based on your current location. But, instead, it gives you two options- either [...]

In the desert of 30,000 apps, JP Morgan Chase app is almost an oasis.
It’s beautiful looking icon, simple & blue interface and quick download time nothing but calm your nerves. The first screen has log on, contact us and find ATM branch features.

The app lets you log into your bank account and lets you transfer [...]

Before you develop an iPhone app for your company…
…make sure that it makes complete sense to get one.
Jof Arnold, web geek and entrepreneur, discusses the process of developing iPhone apps and gives out some handy tips and pitfalls to beware of.
(Don’t worry there is nothing technical in there.)
We loved the talk. It was short and [...]

Hotels.com’s iPhone app just made me sad. When I heard of the app for the first time, I thought, “Finally there is someone who thought of us nomads who are always on a lookout for that perfect economical hotel to satiate our wander lust.”
Hotels Near Me, I thought, was designed for me (or people like [...]

This is part four of the series: 5 essential elements that form the backbone of an ecommerce website. Check out part three here.
Essential Element 4: Web Design & Navigation
Designing a website (by designing I mean planning and strategizing) requires you to get into the psyche of your customers. The sitemap should be well thought out [...]

This is part three of the series: 5 essential elements that form the backbone of your ecommerce website. You can check out part two here.
Essential Element 3: Search Engine Optimization:

If you still haven’t started SEO on your website yet, then now will be the right time to start doing it- before you are completely invisible [...]

This is part two of the series: 5 essential elements that form the backbone of your ecommerce website. You can check out part one here.
Essential Element 2: Reliable Payment System
A secure and reliable Payment system is the most important aspect of your website. If you are selling products online then you will have to make [...]

Essential Element 1: A reliable web hosting service/company/server
An ecommerce website lets you conduct your business online and five essential elements form its backbone. In this 5 part series we will discuss different options that you have while incorporating those elements on your website.

Reliable web hosting:
There are three ways in which you can host your [...]

So, there are some brands who still just don’t get it. Whether it’s a decision or accident, not getting it can cost brands money, attention, and talent that they just can’t afford. As a sordid way of reaching out to these ‘lost souls,’ we wanted to do a quick synopsis of 3 things that brands [...]

Singer Pink, Ford motor company, Walt Disney, Sony pictures, Stanford University, Audi, and Coca Cola: they all have iPhone apps that sell one thing- absolutely nothing!
There are over 40 million people in the world that carry a touch sensitive phone slightly thicker than a chocolate bar. 80% of these 40 million, for various reasons, are [...]